What is email marketing? Email marketing is a form of marketing that uses emails as the main means of communication with potential customers. It is typically applied to outbound communications from a company to customers/potential customers to encourage purchase or raise awareness for the company or its products.
Email marketing is one of the most common online marketing activities businesses take to reach existing and potential customers.
It’s important to know how to use these tools and what sort of language or message the business should use. Testing several versions of an email as well as identifying the audience and segmenting audiences based on the message is a key aspect as well.
I can help you with deciding the right message, testing different versions, analyse the results of the campaigns and take actions to improve future campaigns.
Get in touch and learn if I can help your business improve its email campaigns.